What are the SmartLinks?
SmartLinks detect whether a visitor is accessing the Campaign from a desktop/laptop, or from a mobile device. Visitors on desktops/laptops are shown the Campaign as it appears on Facebook. Mobile visitors, however, are redirected from Facebook to the mobile version of the Campaign on our servers.
It can be found in the “Admin Control” section located inside your Facebook app page, look for the “Campaign Tab”, as seen below.
From here, just copy the SmartLink and paste it into a Facebook post about your contest, like the one below.
As a mobile visitor to a Facebook fan page, all I have to do is click on the above link, and it will take me to the mobile version of their sweepstakes, like in the example below.
The SmartLink can also be used to iFrame your campaign into your WordPress Website. Instructions on how to do this can be found here.